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Themes are another option to use to create a third-generation site. It's tempting to throw in more of everything when you design a themed site, but you should resist the temptation. Too much sound, animation, fonts, and graphics lead to clutter and confuse your visitors. Successful themes are subtle and consistent. Remember simplicity! The web site for Peachpit Press has a fun, friendly theme. Many of Peachpit's books are on technical subjects; this playful theme takes the fear out of nontechie customers. Note how the designers have kept the homepage very simple. Notice how the type is as playful as the graphics. This is how a well designed site creates an identity. What can you use for themes? Lots of things! Here are some ideas: artistic, futuristic, Art Deco, high-tech, Western, primitive, photographic . . . use your imagination! free web site, Web Site Design.

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Once you finish your flowchart, you can move on to design. Your design goal is to create a look and feel that permeates each screen. Consistency is important in all design but it's especially important with the Web. One mouse-click can take someone to a new site at any time so a consistent style provides a significant visual cue to let people know they are still at the same site. The illustration above shows the homepage -- or level one -- for Adobe's web site. Note how the red Adobe logo and company name are in the upper left-hand corner. Then note the two navigation bars at the top of the screen and the text-only navigation in the left column. Now go to the next screen to see what a second level of Adobe's web site looks like. web design san francisco.
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