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The better you pinpoint the needs of people reading your web pages, the better you'll be able to meet their needs. Define the cultural makeup and age group of your intended audience -- determine their skill level with the Internet. Decide on the purpose of your site: informational, promotional, educational? Will you have newsgroups and chat rooms? Will your site simply transmit information or build community? Will it be dynamic or static? The Vanderbilt University homepage (pictured above) has to meet the needs of many different audiences: prospective students, current students, alumni, faculty, staff, community, employees . . . The design challenge with this type of site is how to best present a wide range of information for diverse on-campus and global audiences. To meet this challenge, the page designers looked to the field of information design, or site architecture -- step two in our journey to create a third-generation web presence. free web site, Web Site Design.

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Simple designs are easier to assimilate, understand, and remember. They also provide a greater impact. If the eye is not distracted by conflicting elements, your message comes through immediately. Use an economy of expression and cut straight to the heart of the matter. Here are some tips to create a design with simplicity: unify your visual elements refine your type and art to focus the viewer's attention on essential aspects reduce the number of visual elements through subtractive design -- eliminate any element that doesn't contribute directly to visual communication strive for taste and restraint; avoid tricky, ornate, and overdone affordable web site development.
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